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Meet LB's Founder


Jenée (Jen) Roberts has always been on a quest to create on her own terms, and even as a teenager, she had a desire to craft. You had a better chance of finding her upcycling denim jeans on her bedroom floor in the suburbs of Philadelphia, than falling in line with her peers and attending classes. Those early days of bravura still prove to influence her path today. Jen cites the unique, bold and unapologetically expressive culture of her hometown, Philly, as one of her major influences.

Although she decided to pass up the traditional college path, she never passed on the opportunity to roll the dice and bet on her own ability to make a way for herself.

After becoming a mother at 29, she poured her inspiration into creating Little Boogaweezin®, a children’s apparel brand launched in 2013. Jen started to reposition the direction of LB once she realized there was a massive hole in the market. The void: A lifestyle brand for fearlessly and creatively expressive moms just like her.

Jen began reaching out to moms via social media who she felt had daring personal style. Mixing fashion, intrepid expression and motherhood, she quickly built a global community of women. These women were not only connected to one another through motherhood and fashion, but also by the ethos of the brand she created; the first ever lifestyle brand for the modern mama. Women who rock the Modern Motherhood brand transcend the mold of traditional motherhood through differing attitudes and views.

Jen gave a distinct and multiform voice to the contemporary woman with slogans such as “I Am Modern Motherhood®” and “Protector Lover Mother®” emblazoned across apparel, outerwear and sunglasses. Eventually, Jen's vision went viral in 2015 after images of Gwen Stefani surfaced donning the I Am Modern Motherhood® sunglasses at countless social outings. In 2016 Jennifer Lopez joined the list of celebrities rocking the LB brand while 2017 added pop star, Tove Lo.

With rapid momentum behind LB, Jen incorporated a voice for the modern day women. Expanding LB even more, she introduced the Stylish Freethinker collection in 2015. This collection is focused around LB's Rise Of The Woman™ slogan and tailored to women who embrace and proudly and unapologetically express their own badass individuality.

Relentlessly driven, Jen continues to grow the LB brand while simultaneously expanding its global community. 




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